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Forward-thinking businesses join forces for growth

Forward-thinking businesses join forces for growth


A dynamic Aberdeen-based marketing agency has joined forces with an exciting new player in the sales market to augment its offering to a growing client base.

Prospect 13 signed a co-operation agreement with newcomer Cornerstone Consulting to enhance its in-house capabilities by pooling the business acumen and synergy of entrepreneurs Cerri McDonald and Sally Cassidy building on their personal relationship.

By collaborating with Cornerstone Consulting, the alliance will see Prospect 13’s long-term, strategic approach to marketing complemented by Cornerstone Consulting’s sales enablement and leadership expertise.

After bucking the trend with 55% growth in the last 12-months despite lockdown, Prospect 13 is now keen to continue its sharp upward trajectory by delivering an increasingly diverse subscription-based service to new and existing customers. New services available thanks to the agreement will include access to expert advice and guidance on sales function gap analysis, sales strategy development and implementation, goal setting, sales training and coaching, CRM optimisation, pipeline development and forecasting as well as sales activity, conversion and reporting.

Commenting on the relationship, Cerri McDonald, Managing Director, Prospect 13 said: “We are delighted to team up with Sally on her new venture. In Cornerstone Consulting, we have found a growth-oriented partner with a strikingly similar professional culture based on excellence, uncompromising integrity, and a commitment to deliver results. 

“If growth is your goal, you cannot afford to ignore the misalignment between sales and marketing, and this collaboration will bring those elements exactly in step with each other for the benefit of current and future clients.”

Sally Cassidy, Managing Director, Cornerstone Consulting added: “Like marketing, sales is art and science combined. When the two are blended correctly, it is easier to track results and make high impact changes. I am thrilled to work alongside Cerri and the Prospect 13 team to deep dive into clients’ current strategies, business goals and growth plans to devise tailored sales and marketing programmes.”

Prospect 13 is Scotland’s first virtual marketing support consultancy and was established by Cerri McDonald in 2018. It supports others to better manage marketing and communications activities as well as raise profile through effective stakeholder engagement. From Aberdeen, Cerri and her team represent clients in a range of sectors including oil and gas, education, technology, IT, professional services, manufacturing and third sector. The company is busy throughout the UK and also supports clients operating in Norway, Kazakhstan, Malaysia, Australia and New Zealand.

Cornerstone Consulting was formed in September 2020 by Sally Cassidy to deliver sales enablement strategy, training and coaching. Working with businesses ‘top down’ to gain a thorough understanding of the business challenges and goals across all functions with a view to develop a growth strategy with a focus on sales team coaching, mentorship and training.

Read the latest issue of the OGV Energy magazine HERE.

Published: 08-06-2021

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